We solve industry challenges no one else can

Industry Challenges

Our Solutions

Brand and Creator alignment is more “art” than “science” as agencies rely on the same high-level data sources, resulting in poor targeting, low returns and no clear path for scaling

We provide unique audience insights that drive unmatched Brand and Creator alignment through our network of advertising agency holding companies and boutique research firms

Creator partnerships are generally measured using low-value metrics (clicks, views, sales) that do not track long-tail value or allow effective comparison against other media channels

We help you focus on Creator “outcomes” and long-term measurement (conversions, TLV, engagement) so you can easily forecast and assess Creator partnership value

Activating at scale with multiple Creators is difficult, leading Brands to over-invest in the top 0.01% of Creators while missing out on high-value partnerships with smaller Creators

We can help you adopt tools that provide industry-leading portfolio views of Creator investments, allowing for real-time adjustments to content, spend and Creator alignment

Our end-to-end approach gives predictable, rapid results you can scale

1

Education & Assessments

Deeply understand Creator partnerships and what potential they offer your business

2

Applicability & Use Cases

Create outcome-focused use cases that are closely tailored to your audience, brand and budget

3

Strategy & Planning

Develop a prioritized roadmap and align with Creators that fit your marketing needs

4

“Going Live”

Engage Creators, develop content and authentically socialize your message with audiences

5

Measurement & Optimization

Use precise data to assess ROI and refine both Creator content and audience targeting