Our insights come from real people, not algorithms

We can help you authentically connect with over 2m+ verified youth in the US

Analog insights are the new black

The best insights come from talking with actual people.

I know, I know, we are talking serious rocket science over here.

But the reality is that despite their promises, algorithms can only give “best guess” insights about target audiences. They correlate all sorts of complicated data in the hopes of finding a conversation starter, but they don’t really know what is on people’s minds.

And because youth trends change so fast, the worst part is that you don’t really know how accurate or up-to-date the information is anyway.

By contrast, we build our real-time insights by speaking directly with individuals and communities through organic conversations drawn from our pool of over 2 million verified youth in North America.

This unique approach allows us to carefully develop engagement strategies that revolve around things your audience actually cares about.

Crazy, I know.

This deep understanding of individuals and communities is the foundation for how we build youth culture for our brand partners.

It sounds simple, because it is.

We can rapidly test any hypothesis, idea, or creative campaign

Through our partners and creator communities, we can easily filter audiences and gather insights on any topic, such as:

  • Understanding your brand’s position within specific demographics, communities, and taste clusters
  • Learning about key buying triggers and identifying strategic opportunities for retention
  • Establishing a youth-focused “path of authenticity” for positioning and messaging
  • Testing specific marketing ideas, creative concepts, and campaigns before scaling them with media or creator partnerships
  • Gaining a deep understanding of how to build long-term cultural relevance for your brand with youth audiences

Results That Matter

Gain reliable insights directly from precisely targeted youth audiences

Diversify & lower investment risk for media plans

Accelerate and amplify return on ad spend (ROAS)

Easily assess what creative & channel tactics to scale

Our research and insights process strengthens any marketing program

(example workflow for creative campaign development)

We create moments that turn into cultural movements

This is the funnest part of what we do, and it is what makes Dashblock special.

 

We love combining the deeply personal insights we find in our research studies with the creative vision of the influencers that are defining youth culture in real-time.

 

Whether it is shaping cultural movements, embedding long-term values in communities through meaningful shared experiences, or by just creating clippable moments, we love bringing creative ideas to life on behalf of our brand partners.